OLED TV
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1. What does OLED stand for?OLED stands for 'organic light-emitting diode'. An OLED TV uses this fascinating technology, where tiny organic compounds emit their own light when electricity passes through them. Unlike traditional LED TVs that require a separate backlight to illuminate the screen, each pixel in an OLED television creates its own light source. This foundational difference is key to the unique picture performance of OLED displays.
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2. What is OLED TV technology?Building on its unique self-lit pixel technology, an OLED TV delivers truly remarkable picture quality. Because each pixel controls its own light, they can switch off completely to create perfect, deep blacks right next to bright, vibrant colours. This results in exceptional contrast and incredibly lifelike images. This performance makes an OLED television particularly appealing if you love watching movies or streaming shows with cinematic detail. The technology also allows for incredibly slim and sleek designs. Samsung offers a brilliant range of 4K OLED TVs in various sizes, including popular choices like the 55 inch OLED TV and the immersive 65 inch OLED TV, alongside larger options like the 75 inch OLED TV and others such as the 48 inch OLED TV.
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3. Which is the best OLED TV for me?Finding the best OLED TV depends on your specific needs, but both the Samsung S90D and S95D OLED TVs are excellent choices. The S90D delivers stunning OLED picture quality with vibrant colours, making it a fantastic all-rounder available in sizes like the popular OLED TV 65 inch and OLED TV 55 inch models. If you're seeking the ultimate performance and design, the S95D offers our brightest HDR OLED picture yet, immersive sound from its advanced speaker system, the sleek Infinity One Design with a separate One Connect Box, and a new glare-free screen. As our thinnest OLED television, it represents the pinnacle of Samsung style and performance. Consider what features matter most when exploring options in our helpful TV buying guide.
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4. QLED VS OLED: Which is best for me?Choosing between an OLED TV and a QLED TV depends on your viewing habits and room environment, as they excel in different ways. QLED TVs are known for exceptional brightness and vibrant colours using Quantum Dot technology, making them great for brighter rooms. OLED TVs, with their self-lit pixels, master contrast, delivering perfect blacks and incredible detail, particularly noticeable in darker settings for a cinematic experience. Both technologies offer superb gaming features on compatible models, though specifics vary. Similarly, both modern OLED and QLED TVs are built for longevity with typical use. When deciding, consider your room's light levels, primary content, and budget. Delve deeper into the technologies in our QLED vs OLED vs LED guide.
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5. Is an OLED TV good for gaming?Yes, an OLED TV is an outstanding choice for gaming. The self-lit pixels provide exceptionally fast response times, minimising motion blur for incredibly smooth action. Combined with low input lag and support for high refresh rates like 144Hz on select Samsung 4K OLED TV models, gameplay feels incredibly responsive. The infinite contrast ratio and perfect blacks create breath-taking depth and detail, pulling you into gaming worlds, while vibrant colours make graphics pop. Pairing your console with a 55 inch OLED TV or a larger 65 inch OLED offers an immersive big-screen advantage.
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6. What is the best soundbar for an OLED TV?To match the incredible picture of your Samsung OLED TV, we recommend a Samsung Q-Series soundbar featuring Q-Symphony. This technology uniquely synchronises your compatible OLED television speakers with the soundbar, creating a unified and immersive soundstage. For the ultimate audio pairing with our flagship S95D OLED TV, consider the HW-Q990D/XU soundbar. For our brilliant S90D or S93D OLED TVs, the sleek and powerful HW-S800D/XU soundbar is an excellent match, delivering rich sound without compromising style. Explore our full soundbar range to find the perfect audio companion for your OLED TV.
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7. Is an OLED TV worth it?Whether an OLED TV is worth it hinges on valuing a premium viewing experience. If you prioritise unparalleled picture quality defined by perfect blacks, stunning contrast, vibrant colours, and fine detail, then an OLED television makes a compelling case. These TVs truly shine when creating a cinematic atmosphere for movies or high-quality streaming. The self-lit technology also enables sophisticated, ultra-thin designs. While representing advanced display technology, finding attractive OLED TV deals when available can enhance the value proposition. For those seeking top-tier visual performance and design in screen sizes like the popular OLED TV 55 or OLED TV 65, the deeply immersive experience often justifies the investment. If you're still unsure which TV technology or model is right for you, try our interactive 'Help Me Choose' tool to get a personalised recommendation.
Experience the epitome of visual brilliance with Samsung’s best OLED TVs. Immerse yourself in a world of stunning contrast, vibrant colours, and unparalleled clarity, all delivered on a sleek and sophisticated OLED display. Whether you're watching your favourite movies, gaming with friends, or streaming the latest content, our OLED TVs elevate every viewing experience to new heights. Elevate your home entertainment setup with OLED TVs and indulge in a cinematic experience like no other.
*Purchase from Samsung Shop App by 31/12/25. Customer must be signed in to their Samsung Account. Apply code at checkout to redeem. Code valid for one single use on orders of £500 or more. Not valid on purchases of Samsung Care+.
**Purchase from Samsung Shop Online or the Samsung Shop App. Lower priced item must meet all conditions, be identical and brand new and be sold online at selected retailers within 7 days of purchase. To claim, participants must visit https://samsung-offers.claims/pricepromise/en-GB/claim/get-started within 7 days of purchase to complete the claim from and upload supporting evidence. Discount codes to lower the price paid for the Promotion Product are excluded, unless specifically state otherwise. Lower priced items due to loyalty schemes, promotions, bundle pricing, voucher codes, trade in or monthly/data contracts are excluded from this promotion. One cashback refund per model and a maximum of 4 per household. T&Cs apply, for more details see https://samsung-offers.claims/pricepromise/en-GB/claim/get-started.
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Subject to status and credit check. 18+ UK only. Rate offered could be higher than the representative APR shown. Orders between £150 and £250 require a 20% deposit and 12 fixed monthly payments. Orders over £250 require a 10% deposit and up to 24 fixed monthly payments. Orders over £750, requires a 10% deposit and 36 fixed monthly payments at 14.9% APR representative.
2. 5-Year Warranty by redemption within 90 days of purchase on selected Samsung TVs purchased between 1st January 2025 to 30th April 2025. Purchases from Samsung.com/UK only. T&Cs apply. For more information, please visit www.samsung.com/uk/offer/5-year-samsung-tv-warranty/.