New S90F TV vs S90D TV: What’s the difference?

It’s been another exciting year of innovation for Samsung TVs.

This guide goes through many features that make the S90F a significant upgrade from the S90D TVs.  Starting with the advanced AI-powered 4K 3rd generation processor, our most advanced NPU (Neural Processing Unit) runs twice as fast as the S90D TV.  It has 6.4 times greater AI neural networks (128), 2.1x faster GPU, and a 17% faster CPU. It’s light years ahead in many ways.

What are the differences between the S90F and S90D OLED TV?

Now, let’s delve into the key differences and features, highlighting what makes the S90F TV series a step forward.

Next generation processor NQ4 AI Gen3 Processor

The S90D was impressive. Powered by our NQ4 AI Gen2 processor with 20 AI neural networks and upscaling technology. It was a beautiful thing to see. But the new S90F runs off our NQ4 AI Gen3 processor powered by 128 AI Neural networks.

It’s almost a quantum leap in clarity and upscaling technology. It’s a stunning 4K TV experience for streaming movies, watching live sports or playing your favorite video games.

4K AI Upscaling Pro

The S90F has 6.4x greater AI neural networks for upscaling shows and movies into near 4K resolution. It means that you can experience more details in all your favourite shows.

Our AI processors sharpen, smooth, and enhance picture quality up to 4K resolution thanks to the 128 AI neural networks, a step above the S90D’s  20 neural networks.1

A smart voice assistant

With updated intelligence and seamless device control, your voice assistant, Bixby is better than ever. Bixby lives within your Samsung AI TV.

It can now process multiple commands, search more easily, and have smoother conversations. Bixby is another year older and wiser, here to provide more intuitive reactions, and be more helpful than ever.2

S90F has a more advanced AI Mode

AI Mode gives you a quick-access menu that automatically and intelligently optimizes the picture and sound settings for the ultimate TV experience.

This is new to the S90F models.

Adaptive Sound Pro. A S90F feature

The S90D came with Dolby Atmos sound; the new S90F features Adaptive Pro sound. Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor will recognize and optimize background music and dialogue for the acoustics in your room.3

OLED HDR+

Powerful brightness and deeper contrast.

Both OLED HDR+ models express deep blacks, clean whites, and a full spectrum of lively colours. With cutting-edge self-illuminating pixels, what you see is a picture that’s pure, bright, and accurate.4

AI Motion Enhancer Pro. What is it?

AI Motion Enhancer Pro smooths out and sharpens things in motion. It’s never been easier to keep your eye on the puck. Auto HDR Remastering Pro brightens highlights, cleans up details, and brings you more vibrant colours. It converts SDR content into brilliant HDR-like quality.

Our HDR Brightness Optimizer adjusts the darkness to the ambient lighting in the room. This ensures you always get a clear, vivid HDR image with all the tiny details. For gamers, our Motion Xcelerator 144Hz ensures you get the smoothest motion when playing fast-moving games.5

Motion Xcelerator 144Hz

High-speed gamers rejoice at Samsung’s unique dynamic refresh technology. It provides smooth motion performance for VRR games up to 4K 144Hz. So yeah, super-fast-moving objects are clear as day.6

2025 Samsung OLED TV models release date

The new 2025 Samsung TV models, including the S95F, S90F, and S85F will be available for purchase on April 16, 2025.

Samsung S95F vs. S90F vs. S85F: Comparison

Explore the specifications of our latest 2025 models below. Whether you stream, watch live sports, or mainly play video games, discover the Samsung TV that’s perfect for you.

  • Screen Size

  • Resolution

  • Picture Engine

  • Contrast

  • Picture Upscale

  • HDR

  • Motion Technology

  • Dolby Atmos

  • Object Tracking Sound

  • Design

  • Operating System

S85F
  • 55”/65”/77”/83”
  • 4K (3,840 x 2,160)
  • NQ4 AI Gen2 Processor
  • Self-illuminating pixels
  • 4K AI Upscaling
  • OLED HDR
  • Motion Xcelerator 120Hz
  • Yes
  • OTS Lite
  • Contour
  • Tizen™ Smart TV
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S90F
  • 42”/48”/55”/65”/77”/83”
  • 4K (3,840 x 2,160)
  • NQ4 AI Gen3 Processor
  • Self-illuminating pixels
  • 4K AI Upscaling Pro
  • OLED HDR (42” & 48”), OLED HDR+ (55” and above)
  • Motion Xcelerator 144Hz
  • Yes
  • OTS Lite
  • LaserSlim
  • Tizen™ Smart TV
Buy now
S95F
  • 55”/65”/77”/83”
  • 4K (3,840 x 2,160)
  • NQ4 AI Gen3 Processor
  • Self-illuminating pixels
  • 4K AI Upscaling Pro
  • OLED HDR Pro
  • Motion Xcelerator 165Hz
  • Yes
  • OTS+
  • Infinity One
  • Tizen™ Smart TV
Buy now

Which Samsung OLED TV Is Best for You?

If you’re a sports fan, enjoy playing fast-paced video games, or simply want more depth in your movies go for the S90F with our latest Gen3 processor, 128 AI neural networks with 4k upscaling.

If it comes down to price, and you still want a great TV, then the S90D is for you. Either way, you’ll be impressed with the current state of Samsung TVs.

1. Viewing experience may vary according to types of content and format.* 4K AI Upscaling may not apply to PC connection and Game Mode

2. Feature available in certain regions and models only.
Compatible devices only.

** Bixby voice commands recognize English (US/UK), French, Spanish,
German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognized.

*** Q8F and above support far-field mics. Q7F and above support TV remotes. U8000F needs a SmartThings mobile remote.

3. Experience may vary depending on the content and environment.

4. The range of HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.* For S90F 42 and 48 inch : OLED HDR applied.

5. Viewing experience may vary according to types of content and format.

6. 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required).* Performance may vary.