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A Samsung TV in a cozy living room. Only on Samsung. On the screen an otherworldly blue landscape with fog and swirls appear, along with the words 19 years, Global No.1 TV.

  • * Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
  • * Image simulated for illustrative purposes.
A TV is more than just a screen — it’s where entertainment comes alive, blending
intelligence and experience into every moment. Smart, sharp and seamlessly
connected, that's the essence of Samsung TVs.

Explore the
Samsung difference

Enjoy 7 years of
new TV experiences for free
One UI Tizen1
A metallic badge displaying ‘7 Years OS Upgrade for Free’ in bold text.
Your privacy.
Secured by Knox.

Simulated for demonstration purpose. Limited to certain pin codes or passwords. Animated character G-nusmas selects its profile on Samsung TV and enters its PIN number. Your passwords and data? No worries!! They are protected by multi-layered security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. TV with Knox Security logo is connected to devices like the refrigerator, robot vacuum, oven, air conditioner and washer to show smart home security. Phishing site blocker protects your login info. Samsung Knox Security is active throughout the day and regularly updated. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Samsung TVs are protected by Samsung Knox!

Knox

Rest easy behind Samsung's state-of-the-art security. Sensitive data like passwords are
protected, connected devices are monitored and malicious activity is automatically blocked.
Plus, our security team provides updates to protect against the latest threats.2

SmartThings!

TV connected to various devices shown by icons. SmartThings and Matter logos. Zoom in on TV with SmartThings UI. The real light turns on when the button goes from off to on. Next the real blind opens when the button goes from off to opened. Zoom out to living room. 3D Map View is now displayed.

SmartThings

With new SmartThings3 features, Samsung TVs provide interactive and
personalised experiences that help enhance your everyday life.

A man sititng outdoors smiles while watching his pet at home via his phone. At home, the dog watches TV.

Pet Care

Use your TV as a pet-sitting assistant when
you're outside. Your TV can detect noises like
barking and then automatically turn on your
pet's favourite content to calm them down.4

Woman controls TV with her Galaxy Watch. Four different shots show how Galaxy Watch Universal Gestures can be used.

Universal Gestures

Operate your TV with simple hand motions.
Samsung AI TVs recognise Galaxy Watch's
Universal Gestures5 for quick, easy use — like
making a fist to return to the previous screen.

Woman does yoga while watching a trainer on TV. TV also shows exercise stats 01:58, 9999, 118 from connected Galaxy Watch.

Workout Tracker

Efficiently track your progress while watching
content. Real-time data such as heart rate
and calories burned is displayed when you connect your Galaxy Watch to your TV.6

Samsung Vision AI
is here

A man and a boy play basketball. AI detects several points in the scene for upscaling. Waves of tiny diamonds appear from these points and sweep across the screen. The scene becomes clearer and more vivid. The view zooms out to reveal that it's a scene being played on a TV screen.

AI Upscaling

Samsung Vision AI7 makes your everyday content feel cinematic. AI Picture enhances resolution for breathtaking
sharpness and detail, while AI Sound fine-tunes the audio, delivering crystal-clear dialogue and immersive sound.
Plus, AI Optimisation intelligently adjusts settings to match your content and environment.8

What’s your mood
for the day?

A woman is surrounded by bubbles with prompts like Party Mood, Lonely, Nature, Happy Holiday, Chill hour, Relax, Nostalgic, Excited, Deco, Seize your day, Inspire me and Serene. The bubbles are replaced by images of scenery. An AI-generated content image of a rainbow and snowy mountains is selected.

A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
A series of mountains with green trees. A note at the bottom reads AI-generated content.
A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.
A rainbow over snowy mountain peaks. A note at the bottom reads AI-generated content.
An outdoor pool surrounded by decorations such as plants and wooden decor. A note at the bottom reads AI-generated content.
A sandy beach with many rocks and cliffs. A note at the bottom reads AI-generated content.
A peaceful lake with a boat on the water and mountains in the background. A note at the bottom reads AI-generated content.
A sunny room with many plants and windows. A note at the bottom reads AI-generated content.
An outdoor patio with a pool. A sunset against mountains in the background. A note at the bottom reads AI-generated content.
A snowy mountain peak with fireworks and smoke coming out from the top. A note at the bottom reads AI-generated content.
A peaceful marsh with plants in the water. Mountains are in the background. A note at the bottom reads AI-generated content.
An elaborate cathedral with bright fireworks lighting up the night sky. A note at the bottom reads AI-generated content.
A series of mountains with green trees. A note at the bottom reads AI-generated content.
A still lake with snowy mountains in the background. A note at the bottom reads AI-generated content.
See disclaimer

Generative Wallpaper

There's even a new way to visually express yourself. Every day, you can enter keywords into your
TV that reflect your mood. With Generative Wallpaper9, your TV will create stunning backgrounds that match those vibes.

Cutting-edge
innovation in
slim design

  • Infinity Air Design

    Infinity Air Design. TV's slim side is shown against space background. Cut to a view of the TV's base stand. Next an overhead view showcases the thin design. Transition to full view of the TV showing an otherworldly blue landscape with fog and swirl, against a landscape background at night.

  • Infinity One Design

    Infinity One Design. TV's slim side is shown. Cut to a view of the TV's base stand, then a side view showcasing the thin design. Transition to full view of the TV showing a colorful otherworldly landscape, against a grey architectural structure in the background.

  • NeoSlim Design

    NeoSlim Design. TV's slim top part is shown. Next an overhead view showcases the thin design. Transition to full view of the TV showing a pink and orange landscape, against a grey underground background.

  • Slim Look Design

    AirSlim. Side view showcases the TV's thin design. Next an overhead view shows the slim design. Transition to full view of the TV showing a blue otherworldly landscape, against a grey architectural structure in the background.

    Slim Design

    Infinity Air Design blends seamlessly into the background so you can fully immerse yourself in what’s
    playing.1 Infinity One Design makes your TV the elegant statement piece of the room.2 NeoSlim Design
    looks stunning like a work of art,3 while Slim Look Design is sleek and slim.4



    • 1 Available of Neo QLED 8K QN990F only. Cable not shown. Bezel specs up to 1.2mm top/side and up to 8.1mm bottom.
    • 2 Available on Neo QLED 8K QN900F and OLED S95F.
    • 3 Available on NEO QLED 4K QN90F only.
    • 4 Available on QLED Q7F only.

    The best of TV entertainment

    Enjoy an endless stream of entertainment right on your Samsung Smart TV.
    Immerse yourself in movies, shows and more with 300+ free channels — including Samsung TV Plus10. Play your favourite games from a wide range of streaming apps. Let your TV showcase stunning artwork. Choose from 3,000+ masterpieces by leading museums and artists in the Art Store11.

    Three TVs showing the UI for Gaming Hub, Samsung TV Plus and Art Store.
    • Gaming Hub
    • Samsung TV Plus
    • Art Store

    A metallic badge displaying ‘7 Years OS Upgrade for Free’ in bold text. Here's why
    Samsung TVs
    stand out

    Samsung TV on round base. 19 years, Global No.1 TV. Screen shows otherworldly blue landscape.

    Knox
    Your privacy. Secured by Knox.
    SmartThings
    Do the SmartThings!
    Samsung Vision AI
    Leading in AI TV innovation
    Slim Design
    Cutting-edge Innovation in slim design
    Endless Content
    The best of TV entertainment
    Find your
    Samsung TV

    Neo QLED 8K

    Absolute 8K, above all

    Learn more Shop now

    OLED

    Infinite blacks with
    self-lit display

    Learn more Shop now

    Neo QLED

    Our most advanced TV
    experience

    Learn more Shop now

    The Frame

    Your Art Gallery on TV

    Learn more Shop now

    QLED

    Brilliant colour

    Shop now

    Available functions and content may vary depending on the model, country/region and are subject to change without notice.

    Image simulated for illustrative purposes. Sequences shortened and simulated. Actual UI may be different.


    1. Back to Location

      One UI Tizen: Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
      Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

    2. Back to Location

      Samsung Knox Security: Samsung Knox applies to Samsung TVs powered by Tizen, launched since 2015. Security software update is guaranteed for at least three years from TV product launch. Latest TV software update is required. Evaluated by IT Security and Certification Center, Republic of Korea (Feb 2023, 2024) using the Common Methodology for IT Security Evaluation, Version 3.1 R5 for conformance to the common criteria. Certification No: KECS-CISS-1291-2024.

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      SmartThings: Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

    4. Back to Location

      Pet Care: Real time streaming on mobile is supported on (mobile) Android OS 11.0 and higher versions or iOS 16.0 +K184+K177+K184+K177+K184+K177

    5. Back to Location

      Universal Gestures: Universal Gesture supports Galaxy Watch 4 and higher / Wear OS 5 and higher. Galaxy Watch sold separately.

    6. Back to Location

      Workout Tracker: Workout Tracker available from March 2024 on Galaxy Watch 4 ↑ Requires Samsung account.

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      Samsung Vision AI: Features are available on 2025 Neo QLED, OLED, QLED and The Frame as of Q1 2025. Supported models may vary depending on the feature.

    8. Back to Location

      AI Upscaling: Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

    9. Back to Location

      Generative Wallpaper: Requires internet connection and Samsung Account. Number of daily attempts may be limited.

    10. Back to Location

      Samsung TV Plus: Channel number counts including Samsung TV Plus and Plex (third-party app) are current as of January 2025. Internet connection and Samsung account required.

    11. Back to Location

      Art Store: Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Available on 2025 Samsung Neo QLED and QLED TVs only.