More than just a TV

The opportunity to express yourself. In your space, your own unique way.

The Frame TV is installed on the wall of a living space. It blends in with the surrounding wall art.

See our Lifestyle TVs in use

Lifestyle TVs

The Frame with Art Store

A woman is looking at various art frames. A woman is looking at various art frames.
Lifestyle TVs

The Frame with Customisation

The Frame TV hangs on the wall, displaying a work of art. The Frame TV hangs on the wall, displaying a work of art.
Lifestyle TVs

The Frame with Matte Display

The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display. The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Colour

  • Picture Quality

  • Modern Frame Design with Wireless One Connect
  • 85"/75"/65"
  • Black (With various Customisable Frames and colours)
  • Neo QLED
  • Modern Frame Design
  • 55”/ 43”
  • Black (With various Customisable Frames and colours)
  • QLED
  • Unique Design TV
  • 65"/55"/43"
  • Cloud White
  • QLED
  • Outdoor TV
  • 75"/65"/55"
  • Titan Black
  • Neo QLED

* For more information, please check the detail page of each product.

The Frame Pro

Your Art Gallery on TV

The pinnacle of Samsung's art TVs, The Frame Pro hangs cleanly on your wall like a real picture frame thanks to wireless connectivity. Plus, it features a brilliant Neo QLED display for immersive viewing.

  • * Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
  • * Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
  • * TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not function if placed inside a closed metal cabinet.
  • * Customisable Frames sold separately and subject to availability.

The Frame

Your Art Gallery on TV

Designed like a slim picture frame, The Frame is an art TV that lets you beautifully display works of art. Access a diverse selection of world-renowned artwork on the Art Store and enjoy them on our Matte Display.

  • * Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
  • * Customisable Frames sold separately and subject to availability.

The Serif

Unconditionally Beautiful

With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful virtually anywhere in your home - with or without the detachable stand. Thanks to QLED and Matte Display technology, you can watch your favorite content in 4K resolution with drastically reduced glare.

The Serif TV is placed on a stand in a kitchen area, where a woman arranges flowers on a nearby counter. The Serif is placed on top of a wooden countertop and displays an image of outdoor hiking. The Serif in Ambient Mode is placed on top of a stand in a different living space. The Serif is placed on top of a stand in a sunny open space, with paper sketches attached to its back.

The Terrace

Outdoor QLED experience, on the sunniest day

The Terrace brings indoor entertainment outdoors. Enjoy your TV outdoors with QLED picture technology and access to various content with a built-in Smart TV. *

The Terrace is installed on a wall at an outdoor area. The Terrace's Top 4 feature are introduced as Direct-sun Protection, Ultra Bright Picture Quality, Smart TV built-in and Weather-Resistant Durability. The Terrace installed on the wall and 2 people are watching a sports game outdoors. The Terrace is installed on a wall outdoors.

*Image simulated for illustrative purposes. Install undercover, protected from direct sunlight and severe weather. Soundbar sold separately.

Accessorise your Lifestyle TVs.

Discover the accessories to match your TV and optimise your viewing experience.

* TV and accessories sold separately.

Help Choose my TV

Discover your ideal TV and make it yours in a few simple steps.

A portion of a majestic mountain range in the background is captured on a screen with highlighted borders. A portion of a majestic mountain range in the background is captured on a screen with highlighted borders.